第一章 事件核心：一场迟到却必然的签约

12 月 5 日，当杭州极氪大厦的玻璃幕墙反射出冬日暖阳时，极氪汽车官方发布的一条消息正在改写全球新能源汽车市场的竞争版图 —— 这个成立仅四年的中国高端品牌，正式宣布即将登陆韩国市场。三天前的 12 月 2 日，这里刚刚结束一场意义非凡的签约仪式：极氪与来自韩国的 ZK Mobility、Iron EV、H Mobility ZK 及 KCC Mobility 四家经销商正式落笔，为筹备近一年的韩国市场布局画上关键句点，标志着其销售与服务体系建设在这个汽车强国正式启动。

On December 5th, as the glass curtain wall of Zeekr Building in Hangzhou reflected the winter sun, a news released by Zeekr Automotive officially was rewriting the competitive landscape of the global new energy vehicle market - this Chinese high-end brand, which has only been established for four years, formally announced its upcoming entry into the South Korean market, Three days earlier, on December 2nd, a signing ceremony of great significance had just concluded here: Zeekr formally signed agreements with four South Korean dealers, namely ZK Mobility, Iron EV, H Mobility ZK, and KCC Mobility, marking a key milestone in its nearly year-long preparation for the South Korean market and officially launching the construction of its sales and service system in this automotive powerhouse,

伴随签约仪式的余温，极氪韩国官方官网已悄然上线，简洁流畅的界面设计延续了品牌一贯的科技美学，而同步开通的官方 Instagram 账号 @zeekr_kr，正以图文并茂的形式，向韩国用户持续传递品牌设计理念、产品核心亮点及市场动态。这些数字化布局并非临时之举，而是极氪针对韩国年轻群体高度依赖社交平台的消费习惯，提前铺设的品牌沟通桥梁。

Following the signing ceremony, Zeekr's official South Korean website has been quietly launched, Its simple and smooth interface design inherits the brand's consistent technological aesthetics, Meanwhile, the official Instagram account @zeekr_kr, opened simultaneously, is continuously conveying the brand's design philosophy, core product highlights, and market dynamics to South Korean users through images and texts, These digital layouts are not temporary measures but are brand communication bridges that Zeekr has laid in advance, targeting the consumption habit of South Korea's young groups who are highly dependent on social platforms,

对于极氪而言，这场签约是全球化战略的重要落子，更是对自身产品力的一次公开检验。极氪东亚地区总监曹宇在接受采访时直言：“明年，韩国将会是极氪海外第一大重点市场。” 不同于香港作为品牌 “豪华门面” 的战略定位，韩国被极氪明确定义为 “海外销量的核心支撑”，这份定位背后，是对韩国豪华纯电市场体量的精准判断，更是对中国智造实力的充分自信。

For Zeekr, this signing is an important move in its globalization strategy and a public test of its product strength, Cao Yu, Director of Zeekr's East Asia Region, stated in an interview: "Next year, South Korea will become Zeekr's top priority overseas market," Different from Hong Kong's strategic positioning as the brand's "luxury showcase", South Korea is clearly defined by Zeekr as the "core support for overseas sales", Behind this positioning lies an accurate judgment of the scale of South Korea's luxury pure electric vehicle market and full confidence in the strength of Chinese intelligent manufacturing,

第二章 蓄力经年：从法人注册到经销商争抢的破局之路

极氪在韩国市场的布局，早在公众视野之外悄然启动。IT 之家注意到，据韩联社今年 3 月报道，极氪已在韩国完成法人设立与商标权注册等关键前置动作，正式着手市场布局。韩国最高法院大法院的企业法人注册记录显示，2 月 28 日，“极氪智能科技韩国股份公司”（下称 “极氪韩国公司”）正式成立，其经营范围涵盖 “进口汽车及相关产品”“汽车及相关产品零售和服务”“汽车电池及相关系统和材料研制、加工、销售、租借及服务业” 等多个领域，几乎覆盖新能源汽车产业链的核心环节。

Zeekr's layout in the South Korean market has long been quietly launched beyond the public eye, IT Home noticed that according to a report by Yonhap News Agency in March this year, Zeekr has completed key preliminary actions such as establishing a legal entity and registering trademark rights in South Korea, and officially started its market layout, Records from the Supreme Court of South Korea show that on February 28th, "Zeekr Intelligent Technology South Korea Co,, Ltd," (hereinafter referred to as "Zeekr South Korea") was formally established, Its business scope covers multiple fields including "import of automobiles and related products", "retail and service of automobiles and related products", and "development, processing, sales, leasing and service of automotive batteries and related systems and materials", covering almost all core links of the new energy vehicle industry chain,

这一布局并非一帆风顺。作为现代、起亚等本土巨头深耕多年的汽车强国，韩国市场对海外品牌向来壁垒森严。极氪初期拓展时便遭遇了意料之中的冷遇，“最早没有合作伙伴愿意接我们的生意”，曹宇的回忆道出了当时的困境。本土经销商的观望态度并非毫无缘由：在极氪之前，虽有少数国际品牌进入韩国，但能在豪华纯电领域站稳脚跟的寥寥无几，而来自中国的新能源品牌，更是缺乏成功先例。

This layout was not smooth sailing, As an automotive powerhouse where local giants such as Hyundai and Kia have deep roots for many years, the South Korean market has always had strict barriers for foreign brands, Zeekr encountered the expected cold shoulder in the early stage of expansion, "At first, no partners were willing to take our business," Cao Yu's memory revealed the predicament at that time, The wait-and-see attitude of local dealers was not without reason: before Zeekr, although a few international brands had entered South Korea, very few had established a firm foothold in the luxury pure electric vehicle sector, and new energy brands from China even lacked successful precedents,

面对僵局，极氪团队迅速调整策略，放弃了直接说服经销商的传统路径，转而选择 “用产品说话”—— 邀请韩国顶流媒体记者组团前往中国考察。这一决策成为破局的关键。“他们一开始没抱太多希望”，曹宇回忆道，但当韩国媒体团走进极氪的智能化工厂，亲眼目睹高度自动化的生产流水线，亲手触摸车内的豪华材质，再亲自试驾搭载先进智能驾驶系统的车型后，态度彻底改变。“既没想到中国的智能驾驶水平这么高，也意外这个价位能买到豪华感、舒适感这么强的车”，这种超出预期的体验，转化为极具传播力的媒体报道。

Faced with the deadlock, the Zeekr team quickly adjusted its strategy, abandoning the traditional path of directly persuading dealers and instead choosing to "let products speak" - inviting a group of top South Korean media reporters to visit China, This decision became the key to breaking the deadlock, "They didn't have high expectations at first," Cao Yu recalled, However, when the South Korean media group entered Zeekr's intelligent factory, witnessed the highly automated production lines, touched the luxury materials inside the cars, and test-drove models equipped with advanced intelligent driving systems, their attitudes completely changed, "We didn't expect China's intelligent driving technology to be so advanced, and we were surprised that we could buy a car with such a strong sense of luxury and comfort at this price point," This experience that exceeded expectations was transformed into highly communicative media reports,

韩国媒体制作的考察视频在当地播出后迅速引发轰动，不仅让普通消费者开始关注这个来自中国的高端品牌，更彻底扭转了经销商的态度。市场调研数据显示，在媒体报道发酵后，韩国消费者对极氪的好评率从最初的 60% 飙升至 90%。此前持观望态度的经销商们纷纷主动联系极氪，“我们前后接待了 30 多家韩国主流经销商”，曹宇透露，最终极氪 “优中选优” 敲定了四家合作伙伴，而这些经销商的核心团队大多拥有运营保时捷等豪华品牌的数十年经验，其专业能力与服务理念与极氪的高端定位高度匹配。

The inspection videos produced by South Korean media caused a sensation locally after being broadcast, not only making ordinary consumers pay attention to this high-end brand from China, but also completely reversing the attitude of dealers, Market research data shows that after the media reports spread, the approval rating of Zeekr among South Korean consumers soared from 60% to 90%, Dealers who had previously adopted a wait-and-see attitude took the initiative to contact Zeekr, "We received more than 30 major South Korean dealers in total," Cao Yu revealed, In the end, Zeekr selected four partners through "strict screening", The core teams of these dealers mostly have decades of experience in operating luxury brands such as Porsche, and their professional capabilities and service concepts are highly consistent with Zeekr's high-end positioning,

第三章 市场底气：为何是韩国？豪华纯电赛道的黄金洼地

极氪将韩国定位为海外销量核心支撑，并非盲目乐观，而是基于对市场数据的深度研判。曹宇在分析市场前景时指出一个关键事实：“韩国的豪华加纯电细分市场，规模超过拉丁美洲与澳洲之和。” 这一数据背后，是韩国强大的消费能力与成熟的新能源接受度共同作用的结果。

Zeekr's positioning of South Korea as the core support for overseas sales is not blind optimism, but based on in-depth research and judgment of market data, When analyzing the market prospects, Cao Yu pointed out a key fact: "The scale of South Korea's luxury pure electric vehicle segment is larger than the sum of that in Latin America and Australia," Behind this data is the combined effect of South Korea's strong consumption capacity and mature acceptance of new energy vehicles,

从消费基础来看，韩国是全球奢侈品消费大国，消费者对品质与身份符号的追求尤为强烈。曹宇通过市场调研发现，韩国消费者在购车时更看重产品本身的实力，而非单纯迷信本土品牌，“经济实力够就会选最好的产品”。这种理性且高端的消费需求，与极氪主打豪华与智能的产品定位不谋而合。同时，韩国政府对新能源汽车的大力支持为市场增长提供了政策保障，充电基础设施的快速普及更降低了消费者的购车顾虑。

In terms of consumption foundation, South Korea is a major luxury consumer market in the world, and consumers have a strong pursuit of quality and status symbols, Through market research, Cao Yu found that South Korean consumers pay more attention to the actual strength of products when buying cars, rather than blindly trusting local brands, "They will choose the best product if their economic conditions allow," This rational and high-end consumption demand is highly consistent with Zeekr's product positioning focusing on luxury and intelligence, At the same time, the strong support of the South Korean government for new energy vehicles provides policy guarantee for market growth, and the rapid popularization of charging infrastructure further reduces consumers' concerns about purchasing new energy vehicles,

特斯拉在韩国市场的爆发式增长，更印证了这一赛道的潜力。数据显示，特斯拉进入韩国市场仅两年便实现指数级增长，前年全年销量尚不足 1,4 万台，如今单月销量已能突破 1 万台。“韩国人只要认可产品，就会毫不犹豫买单”，曹宇的判断精准捕捉到了当地消费者的决策特征 —— 一旦建立对产品的信任，便会形成规模化的购买热潮。

The explosive growth of Tesla in the South Korean market further confirms the potential of this segment, Data shows that Tesla achieved exponential growth just two years after entering the South Korean market, Its annual sales were less than 14,000 units the year before last, but now its monthly sales can exceed 10,000 units, "South Koreans will buy without hesitation once they recognize the product," Cao Yu's judgment accurately captures the decision-making characteristics of local consumers - once trust in the product is established, a large-scale purchase boom will form,

从竞争格局来看，极氪进入韩国市场恰逢有利时机。目前，在韩国新能源市场中，本土品牌虽占据主导地位，但高端纯电领域的竞争尚未充分。中国品牌中，仅有比亚迪于今年 1 月抢先进入韩国，截至 8 月累计销量超过 1500 辆，证明了中国新能源品牌在当地的市场接受度。而极氪作为定位更高端的品牌，将填补比亚迪之上的豪华纯电市场空白，形成从 4000 万韩元（约 19,26 万元人民币）到一亿韩元（约 48,14 万元人民币）的价格区间覆盖，与特斯拉、BBA 等国际品牌直接竞争。

In terms of competition pattern, Zeekr's entry into the South Korean market comes at an opportune time, Currently, although local brands dominate the South Korean new energy market, competition in the high-end pure electric segment is not yet sufficient, Among Chinese brands, only BYD entered South Korea in January this year, with cumulative sales exceeding 1,500 units by August, proving the market acceptance of Chinese new energy brands locally, As a higher-positioned brand, Zeekr will fill the gap in the luxury pure electric market above BYD, covering a price range from 40 million won (about 192,600 yuan) to 100 million won (about 481,400 yuan), and directly competing with international brands such as Tesla, BMW, Mercedes-Benz, and Audi,

更重要的是，极氪选择的细分赛道精准契合韩国市场需求。曹宇团队通过调研发现，韩国消费者对进口车接受度高，且中型 SUV 是当地最主流的车型赛道，而 MPV 车型需求相对低迷。这一发现直接决定了极氪的产品策略 —— 首批进入韩国市场的车型确定为中型电动 SUV 极氪 7X，而非在其他市场表现亮眼的 009 MPV 与 001 轿车。这种因地制宜的产品规划，为极氪的市场突破奠定了坚实基础。

More importantly, the segment chosen by Zeekr precisely matches the needs of the South Korean market, Cao Yu's team found through research that South Korean consumers have a high acceptance of imported cars, and mid-sized SUVs are the most mainstream vehicle segment locally, while the demand for MPVs is relatively low, This discovery directly determined Zeekr's product strategy - the first model to enter the South Korean market was confirmed to be the mid-sized electric SUV Zeekr 7X, rather than the 009 MPV and 001 sedan that performed well in other markets, This localized product planning has laid a solid foundation for Zeekr's market breakthrough,

第四章 产品尖刀：极氪 7X 的全球验证与韩国适配

作为叩开韩国市场的核心产品，极氪 7X 并非首次接受全球市场的检验。这款被极氪寄予厚望的中型 SUV，自推出以来已在多个国际市场斩获佳绩：全球用户已突破 10 万，稳居 20 万元以上中国品牌纯电 SUV 销量榜首；在澳洲市场上市后，一周内订单量便突破千辆；今年 9 月在香港地区开启交付后，迅速成为细分市场领导者，9 月至 10 月连续两个月蝉联香港地区中型 SUV 销量冠军。

As the core product to enter the South Korean market, Zeekr 7X is not being tested by the global market for the first time, This mid-sized SUV, which Zeekr has high hopes for, has achieved good results in multiple international markets since its launch: its global user base has exceeded 100,000, steadily ranking first in sales among Chinese brand pure electric SUVs priced above 200,000 yuan; after its launch in the Australian market, it received more than 1,000 orders within a week; after delivery began in Hong Kong in September this year, it quickly became a segment leader, winning the championship of mid-sized SUV sales in Hong Kong for two consecutive months from September to October,

极氪 7X 的市场号召力，源于其在安全、设计、空间、续航等核心维度的全面突破。在安全性能上，该车搭载极氪全球首创的 “穹甲车身” 安全结构，通过高强度钢材的创新应用与结构优化，为车内乘员构建起全方位的防护屏障，这一技术创新已通过全球多项严苛的碰撞测试认证。对于重视家庭出行安全的韩国消费者而言，这种极致的安全保障无疑具有极强的吸引力。

The market appeal of Zeekr 7X stems from its comprehensive breakthroughs in core dimensions such as safety, design, space, and range, In terms of safety performance, the car is equipped with Zeekr's globally pioneering "Vault Armor Body" safety structure, Through the innovative application of high-strength steel and structural optimization, it builds an all-round protective barrier for passengers, This technological innovation has passed multiple strict collision test certifications worldwide, For South Korean consumers who value family travel safety, this ultimate safety guarantee is undoubtedly highly attractive,

设计层面，极氪 7X 由全球顶级汽车设计大师操刀，将东方美学与现代科技感完美融合。流畅的车身线条既保证了空气动力学性能，又营造出优雅大气的视觉效果，符合韩国消费者对高端产品的审美期待。车内则采用环保豪华材质，搭配细腻的工艺处理，营造出媲美豪华燃油车的座舱质感，彻底打破了传统电动车 “科技有余，豪华不足” 的刻板印象。

In terms of design, Zeekr 7X is designed by top global automotive designers, perfectly integrating Eastern aesthetics with modern technological sense, The smooth body lines not only ensure aerodynamic performance but also create an elegant and atmospheric visual effect, meeting the aesthetic expectations of South Korean consumers for high-end products, The interior uses environmentally friendly luxury materials with exquisite craftsmanship, creating a cockpit texture comparable to luxury fuel vehicles, completely breaking the stereotype that traditional electric vehicles are "technologically advanced but lack luxury",

空间利用率是极氪 7X 的另一大亮点。得益于 SEA 浩瀚架构的平台优势，该车实现了高达 83,34% 的 “得房率”—— 这一数据远超同级别车型的平均水平，意味着在相同的车身尺寸下，极氪 7X 能为乘客提供更宽敞的腿部与头部空间。对于家庭出行需求旺盛的韩国市场，这种 “小车身、大空间” 的设计理念极具实用性，无论是城市通勤还是长途旅行，都能有效提升乘坐舒适度。

Space utilization is another highlight of Zeekr 7X, Benefiting from the platform advantages of the SEA Architecture, the car achieves a "space utilization rate" of up to 83,34% - this data is far higher than the average level of models in the same class, meaning that under the same body size, Zeekr 7X can provide passengers with more spacious leg and head room, For the South Korean market with strong demand for family travel, this design concept of "small body, large space" is highly practical, which can effectively improve riding comfort whether for urban commuting or long-distance travel,

续航焦虑是全球电动汽车消费者共同的痛点，极氪 7X 通过技术升级给出了针对性解决方案。其 CLTC 综合工况续航里程高达 802km，这一数据在同级别纯电 SUV 中处于领先地位。配合极氪正在全球加速布局的补能网络，韩国用户的续航顾虑将得到进一步缓解。截至 2024 年底，极氪已建成 1500 座自营充电站，其中 800V 极充站占比超 55%，居行业首位；2025 年，其计划将充电桩扩展至 6000 根，并试水兆瓦级超充技术，这些布局都将为极氪 7X 在韩国市场的推广提供有力支撑。

Range anxiety is a common pain point for electric vehicle consumers worldwide, and Zeekr 7X has provided a targeted solution through technological upgrades, Its CLTC comprehensive operating range reaches 802km, which is leading among pure electric SUVs in the same class, Combined with Zeekr's rapidly expanding energy supplement network globally, the range concerns of South Korean users will be further alleviated, By the end of 2024, Zeekr had built 1,500 self-operated charging stations, of which 800V ultra-fast charging stations accounted for more than 55%, ranking first in the industry; in 2025, it plans to expand the number of charging piles to 6,000 and test megawatt-level ultra-fast charging technology, These layouts will provide strong support for the promotion of Zeekr 7X in the South Korean market,

第五章 全球根基：四年崛起的全球化版图与盈利底气

极氪敢于在汽车强国韩国采取如此激进的市场策略，底气源于其四年间快速构建的全球化能力与稳健的经营基本面。2024 年，极氪科技集团交出了一份亮眼的成绩单：营收超千亿、销量突破 50 万辆，其中极氪品牌全年销量超 22 万辆，同比大幅攀升 87%，荣膺中国豪华纯电年度销冠。更值得关注的是，极氪的盈利能力持续改善，2024 年第四季度整车毛利率达 17,3%，全年为 15,6%，按香港会计准则剔除股份支付影响后，全年盈利 2,14 亿元，成为中国新势力车企中盈利速度最快的品牌。

Zeekr's courage to adopt such an aggressive market strategy in South Korea, an automotive powerhouse, stems from its globally competitive capabilities and sound business fundamentals built rapidly over four years, In 2024, Zeekr Technology Group delivered an impressive performance report: revenue exceeded 100 billion yuan, sales volume exceeded 500,000 units, of which Zeekr brand's annual sales exceeded 220,000 units, a year-on-year increase of 87%, winning the annual championship of Chinese luxury pure electric vehicle sales, More notably, Zeekr's profitability has continued to improve, In the fourth quarter of 2024, the gross profit margin of vehicles reached 17,3%, with an annual rate of 15,6%, After excluding the impact of share-based payments in accordance with Hong Kong accounting standards, it achieved an annual profit of 214 million yuan, becoming the fastest profitable brand among Chinese new energy vehicle startups,

盈利能力的提升，为极氪的全球化扩张提供了坚实的资金保障。不同于多数车企从亚非拉等新兴市场切入的路径，极氪自出海之初便确立了 “高端突破” 的战略，以欧洲、中东等高端市场作为首站。这一策略虽前期投入大、开拓难度高，却为品牌建立了高端认知。截至 2024 年底，极氪已成功进驻全球超 60 个国际主流市场，海外门店超 100 家，累计海外销量近 10 万辆，全球用户超 182 万。

The improvement of profitability has provided solid financial support for Zeekr's global expansion, Different from most car companies that enter from emerging markets such as Asia, Africa, and Latin America, Zeekr has established a "high-end breakthrough" strategy since its overseas expansion, taking high-end markets such as Europe and the Middle East as its first stops, Although this strategy requires large initial investment and is difficult to implement, it has established a high-end brand perception, By the end of 2024, Zeekr had successfully entered more than 60 major international markets worldwide, with over 100 overseas stores, cumulative overseas sales of nearly 100,000 units, and global users exceeding 1,82 million,

在各个区域市场，极氪均取得了标志性成果：在香港地区，极氪自 2024 年 11 月交付以来，连续三个月荣登豪华品牌销量榜首，009 车型更成为郭富城等明星的首选座驾，通过社交媒体形成 “病毒式传播”；在中东市场，极氪 001 上市首月即超过 BBA 同级车型，登上豪华车销量榜首；在欧洲市场，极氪与领克共享技术平台，领克品牌凭借 “订阅模式” 在 4 万欧元以上市场稳居中国品牌第一，为极氪的后续进入铺平了道路；在东南亚市场，极氪 009 在泰国、马来西亚等国成为 1 月至 10 月豪华纯电 MPV 销量冠军。

In various regional markets, Zeekr has achieved landmark results: in Hong Kong, since its delivery in November 2024, Zeekr has won the championship of luxury brand sales for three consecutive months, and the 009 model has become the first choice of celebrities such as Aaron Kwok, forming a "viral spread" through social media; in the Middle East market, the Zeekr 001 surpassed BBA's models of the same class in the first month of its launch and:。dyb.dbzscz.com。ksb.kbczgo.com。dyb.dyczgo.com。dyb.dyczdb.com。ksgwcz.com。ksb.kbiczgo.com topped the luxury car sales list; in the European market, Zeekr shares a technology platform with Lynk & Co, and Lynk & Co has steadily ranked first among Chinese brands in the market above 40,000 euros with its "subscription model", paving the way for Zeekr's subsequent entry; in the Southeast Asian market, the Zeekr 009 became the best-selling luxury pure electric MPV from January to October in countries such as Thailand and Malaysia,

这些全球市场的成功经验，正在被系统性地复制到韩国市场。例如，在渠道建设上，极氪延续了 “与当地顶级经销商合作” 的成熟模式，借助合作伙伴的本土资源快速搭建销售与服务网络；在品牌传播上，借鉴香港市场的 “圈层渗透” 策略与欧洲市场的 “年轻化沟通” 经验，通过 Instagram 等社交平台精准触达目标用户；在产品策略上，参考各市场的用户反馈，对极氪 7X 进行针对性的配置调整，确保其符合韩国消费者的使用习惯。

The successful experience in these global markets is being systematically replicated in the South Korean market, For example, in terms of channel construction, Zeekr has continued the mature model of "cooperating with local top dealers" and quickly built a sales and service network with the help of partners' local resources; in terms of brand communication, it has learned from the "circle penetration" strategy in the Hong Kong market and the "youthful communication" experience in the European market, accurately reaching target users through social platforms such as Instagram; in terms of product strategy, it has made targeted configuration adjustments to Zeekr 7X based on user feedback from various markets to ensure it meets the usage habits of South Korean consumers,

技术协同则是极氪全球化的另一大优势。极氪与领克共享的 SEA 浩瀚架构，通过模块化、标准化的设计，将新车研发周期缩短 30%，同时降低了不同市场车型的适配成本。这种技术复用能力，使得极氪能够快速响应韩国市场的法规要求与用户需求，在保证产品品质的前提下加速市场推进。未来，随着极氪海外本地化生产规划（如欧洲工厂）的落地，关税成本将进一步降低，全球化竞争力将得到进一步增强。

Technological synergy is another major advantage of Zeekr's globalization, The SEA Architecture shared by Zeekr and Lynk & Co has shortened the new car development cycle by 30% through modular and standardized design, while reducing the adaptation cost of models in different markets, This technology reuse capability enables Zeekr to quickly respond to the regulatory requirements and user needs of the South Korean market, and accelerate market advancement while ensuring product quality, In the future, with the implementation of Zeekr's overseas localized production plans (such as European factories), tariff costs will be further reduced, and global competitiveness will be further enhanced,

第六章 未来布局：从单一市场突破到全球体系升级

极氪在韩国市场的落地，并非孤立的市场行为，而是其全球化战略升级的重要标志。根据极氪科技集团的规划，2025 年将是全球化加速的关键一年：集团目标挑战 71 万台年度销量，海外累计落成超 200 家门店，立志在未来两年内跻身年销百万级新能源汽车集团行列。韩国市场作为 “海外第一大重点市场”，将承担起销量增长的核心任务。

Zeekr's entry into the South Korean market is not an isolated market move, but an important symbol of the upgrading of its globalization strategy, According to the plan of Zeekr Technology Group, 2025 will be a key year for accelerating globalization: the group aims to achieve annual sales of 710,000 units, complete the construction of more than 200 overseas stores, and strive to enter the ranks of new energy vehicle groups with annual sales of one million units within the next two years, As the "top priority overseas market", the South Korean market will undertake the core task of sales growth,

为实现这一目标，极氪已制定了分阶段的韩国市场推进计划。短期来看，在完成经销商签约后，极氪将加速门店建设与人员培训，确保 2025 年初实现极氪 7X 的正式交付。同时，官方网站与 Instagram 账号将持续丰富内容，通过产品解析、用户故事、线下活动预告等形式，进一步提升品牌知名度与用户粘性。针对韩国消费者对售后服务的高要求，极氪将与经销商合作建立标准化的服务流程，提供包括保养、维修、电池检测等在内的一站式服务。

To achieve this goal, Zeekr has formulated a phased promotion plan for the South Korean market, In the short term, after completing the dealer signing, Zeekr will accelerate store construction and staff training to ensure the official delivery of Zeekr 7X in early 2025, At the same time, the official website and Instagram account will continue to enrich content, further enhancing brand awareness and user stickiness through product analysis, user stories, and offline event previews, In response to South Korean consumers' high requirements for after-sales service, Zeekr will cooperate with dealers to establish standardized service processes and provide one-stop services including maintenance, repair, and battery testing,

中期来看，极氪将根据市场反馈调整产品矩阵。如果极氪 7X 的市场表现达到预期，极氪计划将更多车型引入韩国市场，例如在欧洲市场备受年轻用户青睐的极氪 X，其 “无门把手 + 智能魔方空间” 的创新设计，有望吸引韩国 30 岁以下的年轻消费群体。同时，极氪将启动本地化研发，针对韩国的道路环境、充电标准与用户习惯，对车型的智能驾驶系统、车机交互功能进行优化升级，推出更具针对性的产品版本。

In the medium term, Zeekr will adjust its product matrix based on market feedback, If the market performance of Zeekr 7X meets expectations, Zeekr plans to introduce more models to the South Korean market, such as the Zeekr X, which is popular among young users in the European market, Its innovative design of "door handle-free + intelligent magic cube space" is expected to attract young consumers under 30 in South Korea, At the same time, Zeekr will launch localized R&D, optimize and upgrade the intelligent driving system and in-vehicle interaction functions of models according to South Korea's road environment, charging standards, and user habits, and launch more targeted product versions,

长期来看，极氪的韩国布局将超越单纯的产品销售，向产业链上下游延伸。极氪韩国公司的经营范围已包含 “汽车电池及相关系统和材料研制、加工、销售、租借及服务业”，这预示着极氪未来可能在韩国布局电池相关业务，例如与当地企业合作建立电池回收体系，或为用户提供电池租赁服务。这种全产业链布局不仅能提升极氪在韩国市场的盈利能力，更能增强品牌的本地化粘性，为长期发展奠定基础。

In the long term, Zeekr's layout in South Korea will go beyond simple product sales and extend to the upper and lower reaches of the industrial chain, The business scope of Zeekr South Korea already includes "development, processing, sales, leasing and service of automotive batteries and related systems and materials", which indicates that Zeekr may lay out battery-related businesses in South Korea in the future, such as cooperating with local enterprises to establish a battery recycling system or providing battery leasing services for users, This full-industry chain layout can not only improve Zeekr's profitability in the South Korean market but also enhance the brand's local stickiness, laying the foundation for long-term development,

在全球层面，极氪的韩国布局将与其他市场形成协同效应。例如，韩国市场的用户反馈将为极氪的全球产品研发提供参考，其成熟的服务体系可复制到东南亚等新兴市场；而极氪在欧洲的品牌影响力与补能网络建设经验，也将为韩国市场的推广提供支持。这种跨市场的资源共享与能力复用，将推动极氪的全球化从 “多点突破” 向 “体系化领先” 升级。

At the global level, Zeekr's layout in South Korea will form a synergy with other markets, For example, user feedback from the South Korean market will provide references for Zeekr's global product R&D, and its mature service system can be replicated to emerging markets such as Southeast Asia; while Zeekr's brand influence and energy supplement network construction experience in Europe will also provide support for the promotion in the South Korean market, This cross-market resource sharing and capability reuse will promote Zeekr's globalization from "multi-point breakthroughs" to "systematic leadership",

第七章 行业启示：中国智造改写全球汽车竞争规则

极氪登陆韩国市场的动作，在全球汽车行业引发了广泛关注。对于长期由欧美日韩品牌主导的全球汽车市场而言，极氪的突破不仅是一个中国品牌的成功，更是中国智造实力崛起的缩影，正在悄然改写全球汽车产业的竞争规则。

Zeekr's entry into the South Korean market has attracted widespread attention in the global automotive industry, For the global automotive market that has long been dominated by European, American, Japanese, and South Korean brands, Zeekr's breakthrough is not only the success of a Chinese brand but also a microcosm of the rise of China's intelligent manufacturing strength, which is quietly rewriting the competition rules of the global automotive industry,

传统的全球汽车竞争，往往以品牌历史、燃油技术、产能规模为核心壁垒。而极氪的崛起证明，在新能源与智能化时代，竞争的核心已转向技术创新速度、用户需求响应能力与全球化协同效率。极氪全球首创的 “穹甲车身”、83,34% 的空间利用率、领先的智能驾驶系统，都是基于用户痛点的技术创新；其从法人注册到经销商签约的快速推进，展现了对市场机遇的敏锐捕捉；而 SEA 浩瀚架构的技术共享与全球渠道的协同布局，则体现了现代化企业的体系能力。

Traditional global automotive competition often takes brand history, fuel technology, and production scale as core barriers, However, Zeekr's rise proves that in the era of new energy and intelligence, the core of competition has shifted to the speed of technological innovation, the ability to respond to user needs, and global synergy efficiency, Zeekr's globally pioneering "Vault Armor Body", 83,34% space utilization rate, and leading intelligent driving system are all technological innovations based on user pain points; its rapid progress from legal entity registration to dealer signing demonstrates its keen capture of market opportunities; and the technology sharing of the SEA Architecture and the coordinated layout of global channels reflect the systematic capabilities of modern enterprises,

极氪在韩国市场的破局之路，也为其他中国车企的全球化提供了可借鉴的经验。首先，在市场选择上，应避开低水平竞争的红海，聚焦高端细分市场，通过差异化定位建立品牌认知；其次，在进入策略上，应尊重当地市场规律，通过媒体沟通、用户体验等方式打破认知壁垒，而非简单的产品输出；最后，在长期发展上，应注重本地化运营与全产业链布局，从 “卖产品” 向 “建生态” 转型。

Zeekr's path to breaking through the South Korean market also provides valuable experience for other Chinese car companies' globalization, First, in terms of market selection, they should avoid the red sea of low-level competition, focus on high-end market segments, and establish brand awareness through differentiated positioning; second, in terms of entry strategy, they should respect local market rules, break cognitive barriers through media communication and user experience, rather than simple product export; finally, in terms of long-term development, they should focus on localized operations and full-industry chain layout, transforming from "selling products" to "building ecosystems",

对于韩国汽车产业而言，极氪的进入既是挑战也是机遇。挑战在于，极氪带来的智能化与豪华化竞争，将迫使现代、起亚等本土品牌加速新能源转型与技术升级；机遇则在于，中国品牌的进入将激活市场竞争活力，推动整个韩国新能源汽车产业链的成熟与发展，最终惠及消费者。正如特斯拉进入韩国市场推动了当地充电基础设施的建设一样，极氪的到来也可能带来新的技术理念与服务模式，促进市场生态的优化。

For the South Korean automotive industry, Zeekr's entry is both a challenge and an opportunity, The challenge is that the intelligent and luxury competition brought by Zeekr will force local brands such as Hyundai and